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Discoverβ€ΊDrinksβ€ΊMOORU β€” The Spicy Probiotic Drink
DrinksLive on KickstarterKickstarter

MOORU β€” The Spicy Probiotic Drink

A refreshing probiotic drink with real yogurt, bold spices, and modern energy.

Created by Ajith Poly Β· Launched Jul 25, 2026 Β· Closes Aug 31, 2026
Source: public Kickstarter page Β· all funding figures & images via KickstarterView on Kickstarter β†’
Raised
$678
Goal $9K
Backers
14
5 data points
Funded
7%
Of goal
Time Left
34 days left

BackerLens analysis

🟑 Below the Drinks category average. This project has hit 7% of its goal, while the average live Drinks project on Kickstarter sits at 13% (41% below the category).

Early Momentum: 6 / 100 β€” low potential. Project is in its first 48 hours, so the score reflects funding-velocity-per-hour rather than 24h trend.

Compare against 15 other live Drinks projects β†’

Funding trend

5 snapshots since launch Β· refreshed every 8 hours

Jul 26, 2026Jul 27, 2026

Backer growth

Back this project on Kickstarter β†’

BackerLens tracks the public Kickstarter listing. We are not affiliated with the creator.

Funding curve story

front loaded

Did not reach goal during the campaign window.

Front-loaded curve β€” most pledges came in the early days, typical of strong pre-launch lists.

day 1day 2

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EARLY MOMENTUM
πŸ†• NEW
6/ 100
Low potential

Project is too new for 24h trend data. Score is based on funding velocity per hour, backer signups per hour, and staff-pick early signal.

Hours since launch48h
Funded so far7%
% per hour0.15%
Backers14
Staff pickNo
FORECAST
BETA
~$4K
Predicted 44% of goal β€” at risk
β—‹ Low confidence (early)
How is this calculated? β€Ί

BackerLens uses an empirical Kickstarter funding curve: ~30% of final pledged comes in days 1-3, ~70% by 85% of duration, then a final-week push to 100%. We divide current pledged by where the curve says we should be at this point in the campaign.

Project is in its first day or two β€” forecast is highly speculative and will tighten as more data comes in.

This is an experimental model. Don’t bet sourcing decisions on a single number β€” the funding curve cross-section is just a heuristic.

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About this page. Project name, blurb, image, and funding figures are sourced from the public Kickstarter project page. The Lens Score, Early Momentum score, time-series funding curve, and category benchmarks are computed by BackerLens and are not part of Kickstarter’s published data.

BackerLens is an independent third-party analysis tool and is not affiliated with, endorsed by, or sponsored by Kickstarter. Kickstarter is a trademark of its respective owner.

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